Medium roasts are a good all-rounder when you are not sure where to begin. Grind just before you brew; ground coffee loses aroma within minutes of being opened.
Our fictional farmers are paid fairly above the market price for every lot we buy. If a cup tastes sour, try a finer grind or hotter water; if it tastes bitter, go coarser.
Tasting notes are a guide, not a promise; your own palate is the final judge. Store beans in an airtight container away from light, heat and the stove.
Rinse paper filters with hot water first to remove any papery taste. Medium roasts are a good all-rounder when you are not sure where to begin.
Next guide: Decaf Explained. Useful kit: Cupping Spoon.