Freshness is the single biggest difference you can taste between average and excellent coffee. A quiet five minutes with a good cup is still one of life's simple pleasures.
Start with a simple recipe, change one thing at a time, and write down what you notice. Keep a small notebook by the kettle and record dose, time and what you thought.
A scale takes the guesswork out of brewing and pays for itself in wasted beans saved. We roast in small batches so every bag leaves the roastery within days of roasting.
Water that tastes good on its own usually makes good coffee, so start with filtered if you can. Freshness is the single biggest difference you can taste between average and excellent coffee.
Related guide: Decaf Explained. Beans we mention: Ladder Hill and gear: Steel Tamper.
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See also: Ethiopia reserve tin